Aqueous
Ozone for the Floral Market
An
Innovative New Tool to Harness Nature’s Own Purification System
For the Floral Industry
Current
technology has harnessed the purification power of ozone in a highly
mobile, OSHA safe, FDA approved application. Mobile Ozonated Water
solutions can provide supermarket and other retail food operators
a new tool for food safety and perishable spoilage reduction.
Floral
“Shrink” is A Costly Problem!
“Shrink
in the floral department (fresh cut flowers) has been measured as
high as 60%.” (1)
 Today,
the rapid growth of floral sales in the supermarket industry has
created a tremendous “profit recovery” opportunity for
retailers using the EnviroWash System as a tool to rehydrate fresh
cut floral with ozonated water. This can be done in tandem or in
replacement of current preservatives. With the generous margins
available in this department, recovering a portion of this loss
represents a significant incremental gross profit.
(1)
Source: Produce Marketing Association Food Marketing Association
A
Significant Profit Recovery Opportunity
The
table below illustrates the profit recovery opportunity for a 100-store
chain operation that employs Mobile Ozonated Water System to reduce
floral waste from 10% to 8% of floral sales.
100-store
chain experiences more than $460,000 in recoverablegross
profit by reducing floral shrink from 10% to 8%.
Source
of Store Data: Food Marketing Institute
|
| Average
Weekly Store Volume |
$368,779.00 |
| Average
Floral Department Sales % |
0.022 |
| Average
Weekly Floral Sales |
$8,113.00 |
| Store
Controlled Floral Shrink |
0.10 |
| Weekly
Floral Loss at Store |
$811.00 |
| Gross
Margin |
0.56 |
| Weekly
Profit Loss at Store |
$446.00 |
| 100
Store Chain |
100 |
| Weekly
Chain Loss |
$44,622.00 |
| Annualized
|
$2,320,357.00 |
|
| REDUCTION
OF 2% SHRINK RATE |
$464,071.00 |
A
Proven Shelf-Life Enhancement Agent
Specific
tests in a retail supermarkets' floral department indicate that
rehydrated roses' survival rate is more than 10% greater with ozonated
water (2ppm/1 minute exposure) with daily exposure to ozonated water,
tyhan the control solution that does not include ozone.
(2)
Source: Supermarket Retail Test, May 2002,
What
does the FDA say about Ozone as a sanitation and shelf-life enhancement
agent?
As
a Sanitation Agent, Ozone…
-
Is an effective antimicrobial agent
-
Is stable at high temperatures
-
Has good penetration ability
-
Decomposes to non-toxic by-products
As a Shelf Life Enhancement Agent…
“Treatment
with ozonated water can extend the shelf life of apples, grapes,
oranges, pears, raspberries and strawberries by reducing microbial
populations and by oxidation of ethylene to retard ripening.”
Source:
U.S. Food & Drug Administration Center for Food Safety &
Applied Nutrition, September 30, 2001
Contact
us
for more information on
Mobile Ozonated Water Systems for the Floral Industry
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